You do, always. We register and manage it on your behalf and keep it renewing so it never lapses, but the registration stays in your name. If you ever leave, we transfer everything back to you.

Can I leave whenever I want?

Yes. 30 days notice, no penalties. We hand over your domain, DNS, code, and a full backup. No lock-in, no hostage games.

I already have a website. Can you just keep an eye on it?

That's exactly what Watchtower is for. At $13/month we monitor your existing site around the clock, with alerts if something breaks. No login, no changes needed. Watchtower monitors the site you already have.

Most new website builds are live within 1 to 2 weeks. We work quickly without cutting corners on quality.

What happens if you go out of business?

Your site is designed to be portable rather than locked to us. It runs on established third-party infrastructure, and we maintain a handover path for your code, domain, DNS, data and service configuration so another provider can take over.

What exactly do you manage?

Your website, hosting, domain, DNS and SSL, plus monitoring, backups and security, and any website automations or integrations we set up for you. You get a monthly report and a direct line to a human, and the website keeps running without you.

Can you register and manage my domain for me?

Yes. We register Australian domains and manage them on your behalf, with auto-renew on so they never lapse. One standard domain renewal is included for active managed clients. The registration stays in your name and you can take it with you if you ever leave.

AEO (Answer Engine Optimisation) is the practice of structuring a website so that search engines and AI answer tools (ChatGPT, Gemini, Perplexity, Copilot, Claude) can more easily understand what a business does, where it operates and how customers can contact it. It builds on good SEO and uses Schema.org structured data, clear business information, FAQ pages, clean content hierarchy and, where useful, an llms.txt file, plus monitoring of how clearly the business is described and whether it appears, with no guarantee that any AI tool will recommend it.

How is AEO different from SEO?

They overlap more than the names suggest. SEO focuses on search engine results pages; AEO looks at the written answers AI tools give. Both rest on the same foundations: a well-built site, structured data, clear business information and useful content. AI visibility builds on good SEO, structured content and clear business information. It is not a replacement for SEO. The main addition is monitoring how your business appears in sampled AI answers.

Does AEO matter if I already do SEO?

Good SEO is the starting point, and AEO does not replace it. But more people now also ask ChatGPT, Gemini or Perplexity, so it is worth knowing how your business is described in those answers. Most of the work overlaps with SEO: clean structured data, clear business information and useful FAQ content help both. What we add is attention to clear question-and-answer content and monthly monitoring of how your business appears across AI-powered search and answer platforms.

How do you measure AI visibility?

Each month we run the queries a customer's prospects actually type (typically 20 to 40 industry-specific buying-intent prompts) across ChatGPT, Gemini, Perplexity and Copilot. We record whether the business is mentioned, what's said about it, and how it's positioned versus competitors. Trend graphs show whether visibility is improving over time. We report what we observe; we do not promise a placement.

Which businesses benefit most from AEO?

Medium businesses in competitive categories where being clearly described and surfaced by AI answer tools, rather than overlooked, can change the trajectory. Wineries, accommodation, hospitality, professional services, and any business whose buyers research before purchasing. Tiny businesses with no competition and giant national chains both benefit less; the middle is usually where it is most worth doing.

How long until I see results?

Structured data and clearer business information are live as soon as they are published, but when search engines and AI tools pick them up is up to them, and it can take weeks or longer. Content and FAQ improvements build over months. We check a sample of AI answers each month and report what we see. We cannot promise any particular outcome or timeframe.

Is AEO included in any of your plans?

Yes. AI Visibility foundations and ongoing tracking are included in Growth and Partner. It is part of those plans rather than a separately priced add-on, so if AI visibility matters to you, Growth is the place to start. Talk to us and we will point you to the right level.

AI Visibility · Built into Growth & Partner

Easier for AI to understand your business.

Answer Engine Optimisation (AEO) makes it easier for search engines and AI answer tools like ChatGPT, Gemini, Perplexity and Copilot to understand what your business does, where you operate and how customers can contact you. Built into Growth and Partner.

See the plans Free AI visibility health check

Why AI visibility matters

For 25 years, the way buyers found a business online was Google. Type a query, scan the first three results, click. Whoever ranked at the top got the click. SEO was the discipline of getting there.

That is still the main path, but it is no longer the only one. More people now also ask ChatGPT, Gemini, Perplexity or Copilot, and get a written answer instead of a list of links. If your business is described clearly on your website and in the places those tools draw from, it has a better chance of being included. If the information is unclear or missing, it is easier to overlook.

The foundations are the same ones good SEO relies on: structured data, clear business information, useful FAQ content and a well-organised site. AI visibility builds on good SEO, structured content and clear business information. It does not replace it.

What we add is monitoring. We check how your business appears across AI-powered search and answer platforms, and tell you what we find.

What's included

Schema.org markup

ProfessionalService, LocalBusiness, FAQPage, BreadcrumbList, OfferCatalog, and Service entities, placed correctly so search engines and AI tools get your business details in a structured, machine-readable form, not just from prose.

llms.txt file

A plain-text summary of your services, prices and contact details at /llms.txt. It is an emerging convention that some AI tools may read. It is not required by the major search engines and does not guarantee visibility, so we treat it as a small extra on top of the structured data.

FAQ optimisation

We rebuild or extend your FAQ to answer the actual questions buyers ask AI assistants. Each Q&A is structured for machine ingestion and human readability.

Conversational content

Page copy rewritten to answer questions clearly and authoritatively in two sentences before going deep. Clear answers help readers, search engines and AI tools alike.

Visibility tracking

Each month we check a sample of 20-40 buying-intent prompts across ChatGPT, Gemini, Perplexity and Copilot, recording whether you appear, what's said, and how you compare to competitors. We report what we observe, with no guarantee of a placement.

Monthly AEO report

PDF report with mention count by AI engine, query coverage, sentiment of mentions, competitor positioning, and the next quarter's optimisation priorities.

Who AEO is for

Best fit

Medium businesses in competitive categories

Wineries, accommodation, hospitality, professional services. Where being clearly surfaced by AI answer tools, instead of overlooked, can change monthly revenue. Usually the best fit.

Strong fit

Established small businesses

Solid local reputation but hard to find in AI answers. Clear, structured information makes it easier for AI answer tools to describe you the way your customers already do.

Not yet

New / unestablished businesses

AEO accelerates existing presence; it doesn't manufacture it. Get to a baseline of customers and reviews first; then add AEO.

Common questions

What is AEO?: AEO (Answer Engine Optimisation) is the practice of structuring a website so that search engines and AI answer tools (ChatGPT, Gemini, Perplexity, Copilot, Claude) can more easily understand what a business does, where it operates and how customers can contact it. It builds on good SEO and uses Schema.org structured data, clear business information, FAQ pages, clean content hierarchy and, where useful, an llms.txt file, plus monitoring of how clearly the business is described and whether it appears, with no guarantee that any AI tool will recommend it.
How is AEO different from SEO?: They overlap more than the names suggest. SEO focuses on search engine results pages; AEO looks at the written answers AI tools give. Both rest on the same foundations: a well-built site, structured data, clear business information and useful content. AI visibility builds on good SEO, structured content and clear business information. It is not a replacement for SEO. The main addition is monitoring how your business appears in sampled AI answers.
Does AEO matter if I already do SEO?: Good SEO is the starting point, and AEO does not replace it. But more people now also ask ChatGPT, Gemini or Perplexity, so it is worth knowing how your business is described in those answers. Most of the work overlaps with SEO: clean structured data, clear business information and useful FAQ content help both. What we add is attention to clear question-and-answer content and monthly monitoring of how your business appears across AI-powered search and answer platforms.
How do you measure AI visibility?: Each month we run the queries a customer's prospects actually type (typically 20 to 40 industry-specific buying-intent prompts) across ChatGPT, Gemini, Perplexity and Copilot. We record whether the business is mentioned, what's said about it, and how it's positioned versus competitors. Trend graphs show whether visibility is improving over time. We report what we observe; we do not promise a placement.
Which businesses benefit most from AEO?: Medium businesses in competitive categories where being clearly described and surfaced by AI answer tools, rather than overlooked, can change the trajectory. Wineries, accommodation, hospitality, professional services, and any business whose buyers research before purchasing. Tiny businesses with no competition and giant national chains both benefit less; the middle is usually where it is most worth doing.
How long until I see results?: Structured data and clearer business information are live as soon as they are published, but when search engines and AI tools pick them up is up to them, and it can take weeks or longer. Content and FAQ improvements build over months. We check a sample of AI answers each month and report what we see. We cannot promise any particular outcome or timeframe.
Is AEO included in any of your plans?: Yes. AI Visibility foundations and ongoing tracking are included in Growth and Partner. It is part of those plans rather than a separately priced add-on, so if AI visibility matters to you, Growth is the place to start. Talk to us and we will point you to the right level.

AI Visibility comes with Growth and Partner

Built into Growth and Partner, with your first visibility tracking report inside 30 days. Not sure which level fits? Talk to us and we will point you to the right one.

See the plans Talk to us first