Pricing
Your digital side, properly looked after.
Two clear decisions, priced up front. A one-off Foundation Setup to get started, and a fixed monthly plan for how much of the digital side we run for you.
GST not currently charged.
Foundation Setup
A one-off to get your site onto our managed platform. Transfer what you have, refresh it as part of the move, or build something new.
Your monthly plan
A fixed monthly fee for how much of the digital side we run for you, from keeping the site running through to running the whole thing.
Your monthly plan covers the level of support you choose. Your website transfer, refresh or new build is priced separately and agreed before work begins.
What you will pay, all in
There are only two numbers: a one-off Foundation to get started, and your monthly plan. We quote the Foundation exactly with you before any work begins, so the one-off is agreed up front and never a surprise. No lock-in, and you can cancel your monthly plan with 30 days notice. GST not currently charged.
See your site before you pay
For a new build or refresh, you review and approve your finished website at a private preview link before you pay the balance, and your domain only moves across when you say so. Fixed price, agreed before we start, so there are no surprises.
Decision 1 · one-off
Foundation Setup
The one-off to get started. Each is a starting price; we confirm the final scope with you first.
Transfer
A move of your current site (like-for-like), rebuilt with the latest codebase onto our secure, high speed, industry level web hosting platform.
Refresh
Transfer your site and freshen it up with a new design of your choice as part of the move.
Build
A brand-new website, packaged with a custom domain registered for the first 12 months.
Includes 1 year of a standard domain.
Online shop build
For businesses that need a large online shop or e-commerce store within their existing or new website. Scoped and quoted individually due to varying requirements.
Decision 2 · monthly
Monthly plans
A fixed monthly fee. Pick the level based on how much of the digital side you want us to run.
Keep my site running
Your site stays online, secure and looked after.
GST not currently charged
We check your site every 60 seconds, day and night, so we usually know it is down before you do
Checked from an Australian data centre
Your domain name and security certificate are renewed and looked after, so nothing quietly expires and takes your site offline
1 standard domain renewal included each year
Your site is backed up automatically and kept up to date and secure
Runs without you asking
You or someone on your team can change your own words and photos, without worrying about breaking the page
1 named person included
A short report on how your site is doing, in plain English
In your inbox at the start of each month
See everything included, and what is notHide the full detail
- Managed hosting and deployment
- 1 domain renewal included (.com.au, .au or .com)
- DNS management
- Managed SSL with monitoring and automatic renewal
- Uptime monitoring and alerting
- Automated backups
- Security baseline and ongoing maintenance
- Basic performance monitoring
- 1 named content editor for safe self-serve content updates
- Business-hours priority response
- Monthly health summary
- Human content updates
- New pages
- Redesign work
- New forms
- Booking systems
- E-commerce
- CRM
- Custom API work
- Email troubleshooting
- Mailbox migration
- Out-of-hours support
- AI Visibility
- Chatbot management
- Email deliverability
- Specialist SSL
Bigger changes, new pages, new forms, integrations and design work are quoted before we start.
Help customers find me and stop losing leads
Be found, and stop losing the enquiries you already get.
GST not currently charged
You can see how many people visited your site, which pages they looked at, and where they came from
A new section in your monthly report
An assistant answers questions on your site at any hour, so an enquiry at 9pm on a Sunday still gets a reply and reaches you
Answering 24/7, enquiries sent straight to you
Your business is described clearly and consistently, so search engines and AI assistants have the right details about you
Checked nightly, tracked in your report
The buttons and prompts that ask people to get in touch are made clearer, so people who are ready to contact you actually do
Built into your site
Your Google listing set up properly, so you show up correctly on Google Maps and local search
Optional, included
We check your site every 60 seconds, day and night, so we usually know it is down before you do
Checked from an Australian data centre
Your domain name and security certificate are renewed and looked after, so nothing quietly expires and takes your site offline
1 standard domain renewal included each year
Your site is backed up automatically and kept up to date and secure
Runs without you asking
You or someone on your team can change your own words and photos, without worrying about breaking the page
1 named person included
A short report on how your site is doing, in plain English
In your inbox at the start of each month
See everything included, and what is notHide the full detail
- AI Visibility foundations and ongoing tracking
- 1 standard AI website enquiry assistant
- Enquiry capture, improved calls to action and lead capture
- Website visitor reporting (visits, top pages and traffic sources) in your monthly report
- Clearer business and service information for search and answer engines
- Optional Google Business Profile setup
- Defined monthly content update hours
- AI Receptionist (available as an add-on)
- Email Health and Deliverability depth (available as an add-on)
We help improve how clearly your business is described for search and answer engines. We do not promise rankings, leads or that any AI tool will recommend you.
Run the whole digital side for me
We run the technical side so you can run the business.
GST not currently charged
If your site goes down at 3am, you get a written reply within 60 minutes, or your next month is free
Any time of day, any day of the week
Small changes get made for you. Send them through and they are done, with no quote needed
2 hours each month, no rollover
Each month someone looks at your whole setup and tells you what to fix or improve next, and in what order
A review each month
Your website, domain and Nightshift Lane email are handled by one team, so there is nobody to chase between providers
Ongoing
When you want something improved, your job goes to the front of the queue
Priority access
We check your site every 60 seconds, day and night, so we usually know it is down before you do
Checked from an Australian data centre
Your domain name and security certificate are renewed and looked after, so nothing quietly expires and takes your site offline
1 standard domain renewal included each year
Your site is backed up automatically and kept up to date and secure
Runs without you asking
You or someone on your team can change your own words and photos, without worrying about breaking the page
1 named person included
A short report on how your site is doing, in plain English
In your inbox at the start of each month
You can see how many people visited your site, which pages they looked at, and where they came from
A new section in your monthly report
An assistant answers questions on your site at any hour, so an enquiry at 9pm on a Sunday still gets a reply and reaches you
Answering 24/7, enquiries sent straight to you
Your business is described clearly and consistently, so search engines and AI assistants have the right details about you
Checked nightly, tracked in your report
The buttons and prompts that ask people to get in touch are made clearer, so people who are ready to contact you actually do
Built into your site
Your Google listing set up properly, so you show up correctly on Google Maps and local search
Optional, included
60-minute response acknowledgement for a Priority 1 website or platform outage.
See everything included, and what is notHide the full detail
- 2 hours per month of defined small content updates (no rollover)
- Priority improvement access
- Monthly digital operations review and roadmap
- Broader website, domain and DNS management
- More technical coordination
- 60-minute any-time Priority 1 response acknowledgement
- Limited coordination of Nightshift Lane managed email (mailbox creation, licence changes and DNS coordination)
- Design, development, integration, strategy or IT work inside the monthly update hours
- Device, Outlook, laptop, data recovery or IT helpdesk support
The 2 hours of small content updates cover simple updates and minor approved changes only, not design, development, integration, strategy or IT work.
Email coordination covers Nightshift Lane managed email only (mailbox creation, licence changes and DNS coordination), not device, Outlook, laptop, data recovery or IT helpdesk support.
The 60-minute Priority 1 response is an acknowledgement, not a guaranteed fix, uptime, unlimited support or 24/7 resolution.
Watchtower
For a site you already have elsewhere: we watch uptime and your SSL certificate, and we alert you when there is a problem.
Watchtower alerts you when there is a problem. It does not include investigation, repairs, website updates, technical support or a human response commitment.
Optional services
Most businesses start with a Foundation Setup and one monthly plan. These are available when they make sense for your setup, never required. We will always recommend the simplest option that solves the problem.
Your current setup vs Nightshift Lane
A managed plan is not just hosting. Here is what changes when someone is responsible for the technical side.
| A typical current setup | With Nightshift Lane | |
|---|---|---|
| Hosting | A plan you pay for and manage yourself, or that no one is really watching. | Managed platform hosting, kept patched and monitored for you. |
| Domain | Registered somewhere, with renewals easy to miss. | Managed with 1 standard renewal included, and you stay the legal owner. |
| SSL certificate | Set up once and hopefully renewing on its own. | Managed SSL with monitoring and automatic renewal. |
| Plugins and updates | Ageing plugins and updates that pile up until something breaks. | A maintained security baseline with ongoing updates. |
| When something breaks | You notice it yourself, or a customer tells you. | Uptime monitoring and alerting, with a clear response path. |
| Backups | Unclear whether anything is actually backed up. | Automated backups handled as part of the plan. |
| Suppliers | Hosting, domain, email and tools spread across several accounts. | One managed foundation and one point of contact. |
| Who is responsible | Usually you, in time you do not have. | Someone responsible for the technical side. |
You are not just buying hosting. You are getting a managed digital foundation and someone responsible for the technical side.
Common questions
What is the difference between the Foundation Setup and the monthly plan?+
They are two separate decisions. Foundation Setup is a one-off to get your site onto our managed platform: Transfer, Refresh or Build. Your monthly plan covers the level of support you choose from then on. Your website transfer, refresh or new build is priced separately and agreed before work begins.
Is Watchtower a cheaper version of the monthly plans?+
No. Watchtower is $12/month and is a monitoring-only product for a site hosted elsewhere. Watchtower alerts you when there is a problem. It does not include investigation, repairs, website updates, technical support or a human response commitment.
Do the monthly plans include business email?+
No. Business email and Microsoft 365 are a separate product family, priced per user each month, so you only pay for the mailboxes you need. You can see them on the full price list.
Do you build custom automations?+
Yes. If your team does the same thing the same way every week, we can usually automate it, and we are not limited to a fixed list. We start with an efficiency consult to find what is worth doing, then build it, and can host and manage it for you. It is priced on enquiry, because the cost depends on complexity and running costs, and we scope and quote before any work begins.
Will you guarantee my rankings or that an AI tool recommends me?+
No. We help improve how clearly your business is described for search and answer engines. We do not promise rankings, leads or that any AI tool will recommend you.
What does the Priority 1 response on the top plan cover?+
A 60-minute response acknowledgement for a Priority 1 website or platform outage. That is an acknowledgement, not a guaranteed fix, uptime, unlimited support or 24/7 resolution.
Do I own my domain?+
You are the registrant and legal owner of your domain. Nightshift Lane manages DNS, nameservers, SSL, routing and renewal on your behalf.
Is GST included?+
GST not currently charged.
See what your setup could look like
Build an estimate in a couple of minutes, or talk it through with us. Either way you get a clear picture of the one-off and the monthly, kept separate.